Confused about selecting the best SEO Consultant for your organization.?. I know it is really difficult to find a trusted SEO freelancer. Any irrational decision will just make your life difficult. There are a lot of people in the SEO fraternity who follow unethical techniques. Many SEO’s do low quality work. They still follow the tracks which have been outdated for more than 8 years now But these idiots still practice bulk link building which is considered unethical by Google. The website optimization techniques which they follow does not work anymore in 2020. No doubt these agencies still follow methods that do not work to make money and deliver nothing for the clients.
How Hiring a Low-Cost Digital Marketing Freelancer can be a Big Problem
Penguin was one of the first major SEO update launched by Google in Forth month in the year 2012. There was a large amount of site at that time which were concentrating on bulk building links and were suffering from this upgrade. We all believed that this was coming as Google earlier also penalized web sites. The penalty also existed before penguin when Google used to penalize websites for backlinks manually.
Earlier these types of spam linking used to work (till 2008-2010) however then Google got more tough in this. Now, Google is actually after these fraudulent practices like anything and if your SEO takes this particular method, then it is almost assured that your site will hit a Google penalty. Your website can come out of a penalty if you have got the information about your sites backlinks and work which your SEO company has done.
Usually, SEO firms hide penalty messages to make sure they don’t lose the contract. Therefore, you will not find out about these practices and harm caused to your web site. I know that most people will say that they will change the digital marketing freelancer and sort this, however it will still be tricky. Given that you don’t have a full report from your SEO freelancer about the backlinks and work done.
Best 3 things to expect from a genuine SEO
1) Focus on Content.
Always believe Long-term. Search engine optimization is a never-ending marathon competition.
It is not like Google Adwords. Pay Per Click will help you generate sales opportunities in no-time by putting your advertisement on page one of Google. This also has a display network where your ads will be shown on several other websites that are on Google Network. If you perform search engine optimization as per Google’s rules then it is called White Hat SEO. It is a genuine method to do search engine optimization. On-page SEO should be the main focus in 2020 where content is the king and web site structure is the queen. We advise that you speak to your SEO agency and ask them to properly adhere to these as a part of their search engine optimization project.
2) Smart Link Building
Search engine ranking on high competition keywords needs extra efforts and backlinks. Backlink building these days and going forward is all about connection and content. It would always be great to find out from your SEO company about their strategy of making backlinks. Links reports are critical for monitoring improvement and have a record of links created. It’s not the volume of backlinks which often is important but the top quality of backlinks which has been built. Finding a good backlink is just like mining gold. It is actually hard to find web sites who are ok to provide a link-back.
3) Trust only Reports
Every great SEO firm delivers on-page and off-page reports on weekly or month-to-month bases. All improvements should be recorded in the reports about on-page SEO work should be documented in a report by your SEO firm|It would be great to have records in Google docs about on-site alterations. I prefer Google docs due to the real-time tracking advantage. Without records, you will not be able to judge the effectiveness of any SEO marketing campaign. Backlinks records should be maintained in a Google Sheets. This will help you take action if your link is reported suspicious by Search engines or any other toxic link program.
Very good SEO companies are always clear in reporting. SEO is a funny game and a large number of companies try to deceive clients with fake promises. Hiring an SEO firm is actually critical because the success of your organization is reliant on the way they perform. They should be hired the same way you employ any Sr Executive in the firm.